It’s nice to have a thousand visitors on your website each week, but high web traffic doesn’t equal clients. How do you reach out through the screen and tell them that you can help solve their problems?
Illustrate That You Have What They Need
It would be very surprising if visitors came to your website because they wanted to learn about coaching. They need someone to coach them and turn their current issues into opportunities.
Consider the following suggestion: instead of listing testimonials raving about your practice, describe the situations in which your top clients found themselves and how you helped them. That way, the visitor has perspective and can see a practical application of your skills. You will be seen as a person instead of a website.
Provide a Newsletter
For repeat visitors, acquire email addresses in order to market to them later. Since a relationship takes time, a weekly or monthly newsletter allows visitors to warm up to you. They can hear your voice and understand your mission.
Offer Free Resources
These can be Top 10 lists, free ebooks, step-by-step guides, or even checklists. These are all brochures for your business, and they tell the client who you are. Give your clients material to allow you to stand out among the numerous websites being browsed.
Speak Directly to the Visitor
Tell visitors you can help them. Mostly visitors are looking for someone and something to help them achieve a goal. Sometimes this need is subconscious and sometimes it’s an active pursuit. Stand up for your work. Speak up. If you can’t help, you can refer them to someone who can. Give them resources. Perhaps you can even offer a free session with no additional obligation.
Nobody takes a self-made website seriously unless you have solid computer science knowledge. Invest in a credible website that looks slick and professional. While a brand-new website can run between $1,000 and $10,000, a client can be worth up to $25,000 in his or her relationship with you. Don’t feel guilty about spending the money to hire a talented designer who understands your work.
Remember: a shoddy website is the same as showing up for a business meeting in jeans and a ripped tee. Put your best foot forward.